PPC Course Online

If you want to learn more about PPC (pay-per-click) advertising, or even become a certified expert,  take this free SEMrush Advertising Toolkit Course to watch video tutorials and get practical advice every PPC user should know.  This is way more than just a PPC course online – it’s a course that will make you an expert.

To learn more about SEMrush, CLICK HERE.

SEMrush Advertising Toolkit Coursefree ppc course

  • 12 lessons

    Easy-to-follow video lessons with skilled PPC experts Sean Patterson and Chris Wyatt.

  • 2 hours

    Become an expert SEMrush PPC user in just 2 hours.

  • 100% free

    The course is 100% free.

More About This Course

Watch this video from the instructors for an introduction to and description of this course:

This course was prepared by the experts at SEMrush.  In order to provide you with the most up-to-date and relevant knowledge, they designed this course with the creators of the SEMrush Advertising Toolkit who know the SEMrush tools better than anyone.  In the “Get Expert Tips” section, PPC specialists will share their tips and actual PPC results to allow you to utilize their experience for your benefit.

Course Plan

  • Module 1:  Competitive Research.  Here’s where you’ll learn how to do keyword research for your search campaigns. Key points of the module:

  • Charts
  • Advertising Research
  • Display Advertising
  • PLA Research
  • Domain Overview
  • Module 2:  Keyword Research.  Find out how to group, manage and update your keywords using cross-group negatives. Key points of the module:

    • Keyword Overview
    • Keyword Gap
    • PPC Keyword Tool
    • Keyword Magic Tool
  • Module 3:  Ads Creation. Learn how to create ads using analysis of your competitors’ ads.  Key points of the module:

    • Keyword Ad History
    • Reporting
    • Ad Builder

Lesson Structure

  • Video lessons

    Easy-to-follow video lessons

  • Expert’s tips

    Learn from experienced SEO professionals

  • Read further

    Dive deeper into the topic by studying the specifically selected materials

  • Quiz

    Testing what you’ve learned

PPC Course OnlineGet Certified by SEMrush

Pass the SEMrush Advertising Toolkit exam and earn your personal certificate.  If you already have sufficient knowledge of the SEMrush Advertising toolkit, you can bypass the course and test your skills right away by taking the exam. Upon passing it, you’ll earn a certificate, which is proof of your SEMrush Advertising toolkit knowledge.

More Courses from SEMrush

Whether you’re an experienced SEO or a total newbie in this world, SEMrush Academy offers courses that will teach you something new. The courses also act as a great crash course in using SEMrush and its many useful features. The certification process is an added perk that you can use to prove your skills to attract new clients!  To see the complete list of digital marketing courses, CLICK HERE.

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