Link Building and Backlinks Management- Free Course

In this free short specialized course, you’ll learn all about link building and backlink management.  Watch Lesson 1 of 7 below, then click below the video to enroll for the entire free course.

link building and backlinks management

Course Plan

Lesson 1 – Backlink Management Basics:  You’ll learn about backlink management and link building and find out why they’re an important piece of the SEO puzzle.

Lesson 2 – Types of Links:  You’ll discover what types of links are out there, and which of them are worth building.

Lesson 3 – Link Research:  You’ll find out how to research links, and what tools can help you with this.

Lesson 4 – Competitive Analysis:  You’ll learn how to find and get links that your competitors have but you don’t, as well as how to avoid getting stuck in your ‘competitive bubble’.

Lesson 5 – Penalty Recovery:  You’ll learn how to avoid Google Penalties, and what to do when you get hit by them.

Lesson 6 – Link Building Strategies:  You’ll be guided through the best tried and true tactics for building quality links.

Lesson 7 – Link Building Campaign:  You’ll learn what a link building campaign actually is and what it’s comprised of.

Who is This Course For?

It’s for anyone who builds links — whether you’re an advanced marketer who’s been building links for years, or you’re brand new to the game and you want to learn more about managing links. Upon course completion, you’ll be able to actually conduct your own day-to-day link building campaign.

link building and backlinks management

How to Use SEMRush – Complete Video Tutorial

SEMRush Review: Step-By-Step Guide to Using SEMRush

The best way to follow along with the video tutorial is to go ahead and open SEMRush.  With it in front of you, you can try out the different features discussed in the video as we go along.  Click the button below to open SEMRush.  You’ll be able to see even more results during the tutorial if you sign up for the free trial.

Click Here to Open SEMRush

OK, Let’s Get Started!

If you’re looking for a specific topic, here are the different topics covered in the video, and their exact position in the video:

Your site overview (1:26)

How to find your top organic competitors (4:32)

Determining your competitor’s strategy (7:55)

Finding the competitor’s top performing content (10:41)

How to find the best long tail keywords to rank for (15:06)

Side-by-side domain comparison (18:52)

Determining keyword difficulty (& the SEO Magic tool) (21:04)

Monitoring changes in search engine ranking positions (23:21)

How to find good backlink sources (25:43)

How to perform a website audit (30:47)

Position tracking & SEO optimization tips (33:21)

Creating charts for quick comparisons & SEO reports (37:00)

How to create branded SEO reports (39:32)

SEMRush Reviewhow to use semrush

SEMRush also tackles a number of topics that were not covered in the video, including:

  • Video ad campaigns
  • Paid advertising analysis
  • Finding the ad variations your competitors are using
  • Finding your competitors’ best performing ads
  • Tracking down potential advertisers

how to use semrushBenefits of SEMRush

It’s easy to see just how much SEMRush can help you in your SEO campaigns and how much time, effort and money you can save by not having to do these tasks manually.  I hope you enjoyed this comprehensive review of SEMRush and it’s fantastic tools and features!  Debra

Plans & Prices

SEMRush has the free trial you signed up for before watching the video.  You can view their plans and prices by clicking to use semrush



PPC Course Online – Free SEMrush Advertising Toolkit Course

PPC Course OnlineIf you want to learn more about PPC (pay-per-click) advertising, or even become a certified expert,  take this free SEMrush Advertising Toolkit Course to watch video tutorials and get practical advice every PPC user should know.  This is way more than just a PPC course online – it’s a course that will make you an expert.

To learn more about SEMrush, CLICK HERE.

SEMrush Advertising Toolkit Course

  • 12 lessons

    Easy-to-follow video lessons with skilled PPC experts Sean Patterson and Chris Wyatt.

  • 2 hours

    Become an expert SEMrush PPC user in just 2 hours.

  • 100% free

    The course is 100% free.

More About This Course

Watch this video from the instructors for an introduction to and description of this course:

This course was prepared by the experts at SEMrush.  In order to provide you with the most up-to-date and relevant knowledge, they designed this course with the creators of the SEMrush Advertising Toolkit who know the SEMrush tools better than anyone.  In the “Get Expert Tips” section, PPC specialists will share their tips and actual PPC results to allow you to utilize their experience for your benefit.

Course Plan

  • Module 1:  Competitive Research.  Here’s where you’ll learn how to do keyword research for your search campaigns. Key points of the module:

  • Charts
  • Advertising Research
  • Display Advertising
  • PLA Research
  • Domain Overview
  • Module 2:  Keyword Research.  Find out how to group, manage and update your keywords using cross-group negatives. Key points of the module:

    • Keyword Overview
    • Keyword Gap
    • PPC Keyword Tool
    • Keyword Magic Tool
  • Module 3:  Ads Creation. Learn how to create ads using analysis of your competitors’ ads.  Key points of the module:

    • Keyword Ad History
    • Reporting
    • Ad Builder

Lesson Structure

  • Video lessons

    Easy-to-follow video lessons

  • Expert’s tips

    Learn from experienced SEO professionals

  • Read further

    Dive deeper into the topic by studying the specifically selected materials

  • Quiz

    Testing what you’ve learned

PPC Course OnlineGet Certified by SEMrush

Pass the SEMrush Advertising Toolkit exam and earn your personal certificate.  If you already have sufficient knowledge of the SEMrush Advertising toolkit, you can bypass the course and test your skills right away by taking the exam. Upon passing it, you’ll earn a certificate, which is proof of your SEMrush Advertising toolkit knowledge.

More Courses from SEMrush

Whether you’re an experienced SEO or a total newbie in this world, SEMrush Academy offers courses that will teach you something new. The courses also act as a great crash course in using SEMrush and its many useful features. The certification process is an added perk that you can use to prove your skills to attract new clients!

Boost Your SEO – Free Course SEMrush SEO Toolkit

Boost Your SEOIf you want to learn how to boost your SEO with SEMrush tools, take this course to get tips from practicing SEO experts in a series of free video lessons.

To learn more about SEMrush, CLICK HERE

SEMrush SEO Toolkit Course

    • 14 lessons

      Exclusive video lessons prepared by a team of SEMrush professionals

    • 3 hours

      Become a proficient SEMrush SEO user in just 3 hours

    • 100% free

      The course is 100% free.

      link building and backlinks management

      Course Plan

      Module 1:  Learn – How to do research for your SEO campaign
      Organic Research
      Keyword Research
      Keyword Analytics
      Organic Traffic Insights
      Traffic Analytics

      Module 2:  Build – Learn how to manage your SEO campaigns
      Keyword Magic Tool
      SEO ContentTemplate
      On-Page SEO Checker
      PDF Report

      Module 3:  Measure – Learn how to track your efforts and adjust your strategy when necessary.
      Position Tracking
      Site Audit
      Backlink Audit
      Content Analyzer

      link building and backlinks management

      Lesson Structure

      • Video lessons

        Easy-to-follow video lessons

      • Expert tips

        Learn from the experience of SEO professionals

      • Read further

        Study materials to dive deeper into the topic

      • Quiz

        Test what you’ve learned

       A Look at the SEMrush Toolkit

      In this video, SEMrush walks you through what the toolkit dashboard looks like.  In the training we’re discussing in this article, you’ll learn how to use each of the features discussed in the video.

      Get Certified by SEMrush

      After completing the course, you will have the necessary knowledge to take and pass the SEMrush Certification Exam for SEOs.  If you are already a confident SEMrush user, you can bypass the educational part and test your understanding right away by taking the exam. Upon passing it, you will earn a certificate, proof that you have successfully completed the course.

SEO Keyword Position Tracking – Best Rank Tracker Tool

It’s What the Experts Use!best rank tracker tool

983,492 SEO and SEM professionals use SEMrush to find the best keywords and online marketing ideas.

SEMrush analyzes data on more than 48 million domains and with 106 million keywords.  You can use SEMrush to uncover your competitors’ organic and paid search strategies, and find the most profitable keywords for your website.

Whether you’re a beginner, or a full-blown internet entrepreneur, you can benefit enormously by signing up for SEMrush.

See It For Yourself

Go to SEMrush, put in your website url, and see not only the mountain of data about your website that’s immediately provided, but also browse the seemingly endless features! Play around with the software and you’ll see why SEMrush is the internet’s leader in competitive analysis. SEMrush is highly trusted by SEO and SEM industry professionals for conducting keyword research, site audits, position tracking, and more.

SEO Keyword Position Tracking – Keyword Overview Report

Choosing the right keywords is crucial if you want to be successful in your marketing efforts.  No matter what your website’s topic, you have to use keywords that will produce relevant, quality traffic. Finding these keywords requires that you not only learn how to do proper keyword research, but that you get good at it.  And the SEMrush Keyword Overview Report is the perfect way to start.  You can find out the search volume and competition for keywords easily and quickly with SEMrush.  You can also assess the organic and paid competition level for the top 95 million keywords. You’ll also be able to see which domains are currently ranking for any given keyword.

One of my favorite features of SEMrush is that it offers me alternative keywords related to any given search term.  Sometimes, no matter how much I brainstorm, I come up blank when searching for keywords.  The alternate keywords SEMrush gives me are often better than what I came up with.  I end up finding keywords that can do a much better job of driving the right traffic to my website. As I’m sure you know, we need to be able to judge how a keyword performs if we want to have successful organic marketing campaigns, as well as successful paid marketing campaigns. SEMrush shows you the approximate cost per click, advertising competition level, monthly search volume and the total number of results returned by the search engine for the given query.  You’ll also find CPC distribution.

 SEMrush shows you the keyword’s volume activity.  The number displayed represents average monthly numbers, which is important to keep in mind when performing keyword research.  In addition to knowing how a keyword performs, you also need to know how difficult it will be to rank for that keyword.  SEMrush has a competition metric that will explain how hard it is to rank for any given keyword.
SEMrush makes it fast and easy. 
In SEMrush, there’s no need to search through multiple pages to get a clear picture of the market and who currently ranks for the keyword you’re researching in both organic and paid results. SEMrush shows you exactly which domains rank for the keyword and in which position on the SERP.  This is critical, as I’m sure you realize, because if you notice a number of authoritative websites holding high rankings for a certain keyword, or if you see several advertisers bidding on a certain keyword, then you may decide not to use that keyword.  Getting ranked for keywords with the highest search volume can be extremely difficult.  Therefore, it’s helpful (necessary!) to know this ahead of time so you can use alternative keywords. This will make it easier to see results from your efforts.

Conducting your keyword research with tools like SEMrush is an absolute necessity.  It is, without a doubt, the biggest difference between success and failure when it comes to internet marketing.  Unless you’re willing to do the digging, you may not find those hidden gems that can yield fantastic results!

To watch a video with much more information about this report, click HERE.
how to create a business from a website

Best Rank Tracker Tool – Positions Tracking Rankings Report

Position tracking is a critical part of measuring your SEO & PPC performance.  Monitoring your rankings on a daily basis allows you to see and evaluate your current visibility, and to react to any major changes from search engine penalties or algorithm updates.  The Rankings Report in the SEMrush Position Tracking Tool can help you see how your website is currently ranking for every keyword in your project.  And you can also track where your closest competitors are ranking for the same keywords.

This report provides you with a complete list of all of the keywords set up in your position tracking campaign, and also lets you modify the domains and URLs you want to track.  Once you’ve added a competitor’s domain or other URL to your report, there will be a column of rankings for each, which will show you every keyword and each competitor’s/domain’s/URL’s ranks in the selected time frame.  There’s also a “difference” column where you can quickly see any changes that are happening.  This feature is, in my opinion, what makes SEMrush the best rank tracker tool out there.

To watch a video with much more information about this report, click HERE.


Here Are Just A Few More of the Features
SEMrush Has to Offer

Domain Overview Report

SEMrush truly is the best competitive analysis tool on the internet. The SEMrush Domain Overview report can provide you with a mass of information on your website, as well as your competitor’s website.  Just enter a domain in the search bar and you’ll see valuable data such as organic keywords, organic search traffic, Google Adwords traffic, and backlinks info. This is the top competitor analysis tool on the internet.  This tool is trusted and used daily by countless SEO and SEM professionals. To watch a video with much more information about this report, click HERE.

Organic Research Positions Report

This report helps you track your competitors’ changes in rankings and provides you with opportunities to include or exclude certain keywords in your marketing campaigns. By seeing all of the new, lost, improved, and declined keywords, you’ll gain useful and valuable insights into the progress your domain or your competitors’ domains are having (or not having!) over time.  To watch a video with much more information about this report, click HERE.

SEMrush 101

Pricing:  Monthly Plans

Trial periodFree
Pro:  $99.95 per month
Guru:  $199.95 per month
Business:  $399.95 per month

semrush pricing

Annual Plans – SAVE!

Trial periodFree
Pro:  $999 per year (Save $200!)
Guru:  $1999 per year (Save $400!)
Business:  $3999 per year (Save $764!)

making money onlineMy Final Recommendation

I doubt you’ll find a more complete tool for search engine marketing than SEMrush.  They have absolutely anything and everything you could ever need to make your marketing efforts successful.  And the training is incredible at SEMrush.  They provide videos and webinars on any and all of their features – literally walking you through each and every feature and report available to you.  They’re customer service is outstanding, as it should be.  After all, if you do well, then they do well!  Thanks so much for stopping by, and please comment below with any questions.  Debra

You might also enjoy this article, How to Check Your Website Rankings – Best SEO Ranking Tool.

For More Articles About Keyword Research, CLICK HERE